Pouyan is the founder and creative director of House of Amud, an interdisciplinary design studio working at the intersection and across architecture, brand, and human emotion. With a background in Architecture and Urban Design from Delft University of Technology, he has led projects in more than ten countries, shaping environments, experiences, and identities for brands in healthcare, wellness, technology, and innovation.

Rooted in architectural and spatial design, Pouyan’s work extends far beyond the physical realm, creating holistic brand and human experiences that merge emotion, perception, and strategy. His practice spans spatial design, brand activation, experiential strategy, and creative direction, redefining how people connect with spaces and brands alike.

Beyond design, Amud acts as a concept development and creative partner to forward-thinking brands, collaborating on ideation, narrative building, and innovation across industries seeking to redefine the human experience.

Under Pouyan’s direction, Amud has evolved into a full-service experience design company, launching new divisions such as Amud Care, which explores the future of healthcare and wellness design, and XLAB: Amud Experience Lab, a research division delving into human experience beyond form and function.

Guided by a future-forward vision, Pouyan stands as a new-generation creative voice bridging design, emotion, and innovation, advocating for a world where human experience forms the foundation of every brand and space.